Becoming a Copywriter in 2026: Work, Training, Salary

➡️ To sum it up, it’s marketing in writing.

Concretely, a copywriter (or copywriter) writes content designed for the sale of a product or service. More generally, it produces content to trigger an action or emotion on the part of the target.

He asks different writing methods both for the web (email sequences, landing pages, website pages, newsletters, product sheets, etc.) and for traditional media: posters, packaging, flyers, advertising emails, etc.

It’s a relatively unknown profession in France, but which is nevertheless essential and which can increase a company’s turnover.

➡️ The copywriter can, for example, translate the universe of a brand into writing, attract the attention of visitors, optimize product pages, do ghostwriting, write impactful slogans, etc.

This job work as an employee in an agency, in a company (rarely) or as a freelancer.

If you want to know more about the work of the copywriter, here is a nice little video testimonial:

Copywriter and web editor: 2 different disciplines

Pay attention to don’t confuse copywriter and web editor!

These are 2 different disciplines.

➡️ Copywriting mainly focuses on the sales aspect and web content writing to generate traffic on Google.

In practice, the line between the 2 is becoming thinner and thinner. Businesses and brands generally ask you to write content that generates traffic and converts.

PS: you can find job offers for web editor on this site:

Copywriter: job description in 2026

The missions of the copywriter

• Analysis of customer profiles
• Competition study
• Marketing and monitoring of the sector
• Define an editorial charter, a specific type of vocabulary
• Write sales pages
• Write email sequences: pre and post purchase
• Write advertising copy for a company or brand
• Write impactful headlines and slogans
• Write social media posts that generate engagement
• Optimize the overall content of a website
• SEO optimization (natural references) of contents (increasingly requested)

Qualifications required

Copywriting requires:

• Writing skills
• Spirit of analysis and synthesis
• Understanding human psychology
• Curiosity
• Creativity
• Be methodical

What salary for a copywriter?

Elements that influence the salary level

As with any job, the salary level varies based on several parameters:

• Position Location (Highest Salaries in Paris)
• Experience level
• Project type
• Sector of activity (technological, agri-food, entertainment, tourism, etc.)

Estimated salary scale:

Source: Future Sciences

Generally, a beginner copywriter earns between 1600 euros and 2000 euros net per month. A senior profile, at the end of his career, can earn up to 5,000 euros per month.

The compensation of a freelance copywriter varies widely. Some start from 150 euros per day while others charge more than 1000 euros per day. Furthermore, the monthly remuneration of a freelance copywriter depends on the amount of articles he has written in the month.

In fact, if we take a look at the job search site, we see ita copywriter can touch between €40,000 and €50,000/year :

For a web editor, the range is between €25,000 and €30,000/year :

Salary of a freelance copywriter

As a freelancer, it is more complicated to estimate an average monthly salary.

Platforms for connecting with freelance providers give a good indication.

On malt.com, it matters between €300 and €500 per day for a copywriter in Paris :

Et between 200 and 400 euros on average in the provinces in a city like Toulouse:

Billing can be done based on time spent or service. It is entirely possible to charge a company 1000 euros or more to write a sales page. It all depends on the earning potential.

Finally, keep in mind that negotiating a percentage of sales generated by written content is common practice.

What training to become a copywriter?

You have 3 options for copywriting training.

1. Study to become a copywriter

It’s best to start with a literary BAC. As for higher studies, several options are possible, but they are generally literary, advertising or psychological.

Bac + 2 levels

• BTS communication
• DUT information, communication

Maturity level + 3 and >

• License for professional advertising professions
• Marketing of licenses
• License and communication
• Degree in Modern Literature

Bac + 5 levels

• Art master
• Master’s degree in culture and communication
• Main information – communication
• MBA in Marketing and Advertising

Copywriting training can be done in different types of facilities:

• marketing and communication schools
• journalism schools
• business schools

2. Professional training

For those who wish to make a professional change, it is possible to undertake professional training courses dedicated to copywriting admitted to the CPF (Personal Training Account).

➡️ These are short courses that lead to a diploma.

3. Train yourself in self-taught copywriting

Last option to become a copywriter: self-training. This is personally how I learned copywriting and that other professionals like Mathilde have done. In my opinion it is above all a question of practice.

➡️ You can learn the basics with books on the topic. Look at authors like Stan Leloup, Gary Halbert, Dan s. Kennedy, David Ogilvy…

So practice as much as you can. Also offer your services for free to get started. Emails, sales pages, website pages, etc., writing regularly keeps you moving forward.

To increase your rates and salary, train in SEO.

➡️ Having the double hat of copywriting/SEO is very interesting from a financial point of view. I recommend you train with a tool like Your Text Guru.

Comparison between training solutions

Career developments

A paid copywriter can work as a freelancer. You can also find work as a manager in the field of advertising, marketing, communications or even social networks (community manager).

Will artificial intelligence make the copywriter’s job disappear?

The question is legitimate. Thanks to its ability to continuously learn, artificial intelligence (AI) can produce very high-quality content. It’s difficult to give a clear answer on the subject. I think as long as you get good financial results for your clients, there will be no worries. ChatGPT, Gemini and co are great assistants that you need to learn to master as quickly as possible. The art of the “prompt”, or knowing how to ask the right questions, will be decisive.

My tips for finding copywriting work

I would like to conclude this guide with a more personal opinion and advice to guide those who wish to undertake this profession.

I have been involved in freelance copywriting and web writing for several years.

🤔 I often get asked the question “How do you get customers?“.

Freelancing and more precisely writing/copywriting are above all a question of networking. Word of mouth is very important. So if you’re good, you’ll normally get a job.

The copywriting market is lively, the demand is there.

Look for example on Indeed, typing “copywriter”, there are dozens of job offers in Paris alone:

The same for the search “copywriter”:

If you’re just starting out, offer your services to a company, even for free, to get referrals.

➡️ Think about it create case studies that show quantified before/after results your work. It could be the evolution of turnover, the improvement of the conversion rate, the number of leads, etc. These will be your best selling point for finding customers.

For example, you can use the structure of one of my client cases.

➡️ Take care of your image. The designer copywriter is in principle a sales expert.

So, optimize your Linkedin profile as much as possible

➡️ Offer a real sales website :

It’s there too platforms like malt, scribeur, textbroker. Personally, I don’t agree, the competition is tough, especially for newcomers.

You can contact the communication agencies also offering your services as a designer-editor.

➡️ Be in continuous training. Read as many books as possible (the best are in English), subscribe to the newsletters of brands that use copywriting. In short, be curious!

➡️ Also get into the habit of saves many examplesS. For example, I take screenshots of sales pages that I find relevant (the “Go to full page” Chrome extension is great for this).

You will quickly have numerous references available.

To summarize:

• Take care of your personal brand
• Have as much as possible to show with concrete results
• Train together with natural reference (SEO)
• Read on about copywriting
• Save lots of examples
• Specialize in a profitable industry