ChatGPT: a revolution for web marketing chatbots?

Until 2022, chatGPT has made a sensational entry into the digital world. Del chatbots existed before the appearance of chatGPT: have they become obsolete with the arrival of this new technology? Is ChatGPT a revolution in the world of chatbots? We answer these questions in this article.

What is chatGPT?

ChatGPT is a file artificial intelligence which was launched in December 2022 by a company called OpenAI. This chatbots answers these users’ questions in language that seems natural.

So it allowshave a conversation with a human being. Some even see it as an alternative to search engines like Google.

At the beginning of 2023 ChatGPT was also integrated into the Bing search engine.

Therefore, ChatGPT allows its users to ask questions and get answers via a chat interface that is different from how search engines normally work.

The questions you ask ChatGPT are longer than those you type into a search engine like Google.

The answers provided are what ChatGPT searched for on the web, before digesting and reformulating them for you.

What are classic chatbots?

The classic chatbots we use in web marketing are chatbots that they aim to be installed on a company’s website or on social networks frequented by its customers.

In fact, the goal of a classic chatbot and answer questions from a company’s prospects and customers.

The conversational robot makes it easier lead collection and the e-commerce order processjust like the after-sales service.

The chatbot is therefore a true ally for companies that want to improve customer satisfaction by offering them a chat agent available 24/7 to answer their questions.

Create quality content that is relevant to your target audience

The content is a key element of a web marketing strategy effective. It is important to create quality copy or media that is relevant to your target audience. They need to add real value to their online experience. Could be:

• blog posts,
• video,
• podcasts,
• guides,
• infographics, etc.

Your content must be optimized for search engines to be easily found by your target audience, but also for social networks. Therefore, it is likely to be shared and disseminated widely.

Is ChatGPT a competition to traditional chatbots?

We talk about chatGPT as a chatbot. However, it is not really a competitor to the usual chatbots.

In fact, classic conversational agents like those from Botnation are not direct competitors of ChatGPT.

ChatGPT is useful for answer questions from its users directly on its web page.

A classic chatbot, on the other hand, will be installed on a company’s website or on its social networks, such as Facebook Messenger or WhatsApp. You will thus be able to respond to the company’s potential clients and customers, both on the website and on social networks.

We see it like this ChatGPT currently does not serve the same purpose as classic chatbots.

Furthermore, a classic chatbot will be configured to adapt to a company’s needs, while ChatGPT cannot be configured to give pre-recorded answers to the most frequently asked questions of a company’s prospects or customers.

ChatGPT is therefore not a competitor of chatbots like those of Botnation, to quote a French chatbot.

But then is ChatGPT a revolution for chatbots?

Just because ChatGPT isn’t a direct competitor to traditional chatbots doesn’t mean it doesn’t have an impact on this environment.

Indeed, some chatbot creation agencies they have integrated more advanced artificial intelligence capabilities via APIs offered by OpenAI, which operates ChatGPT.

In fact, ChatGPT is one of OpenAI’s products, just like the API that uses the same GPT3 technology.

Therefore, some chatbot creation agencies offer their users bots that integrate the classic chatbot features plus those of ChatGPT.

In this sense ChatGPT is a real revolution in the world of chatbots.

The artificial intelligence offered by GPT3 is more powerful than that used to date by classic chatbots.

chatGPT is therefore not a competitor of conversational agents, but is an addon that they can further integrate into their solutions, to make them even more efficient and versatile, to better respond to questions from customers of companies that have installed a chatbot on their website or on social networks.

Now you know more about ChatGPT and its connection with regular chatbots.

Artificial intelligence has made great strides in recent times: chatbots can only be more effective, to satisfy both users and businesses.