How to improve your blog’s ranking on Google and gain visibility?

How to be more visible on Google?

In order for your blog to rank high enough in Google search results, it must follow a very specific methodology. In total, this search engine imposes several hundred criteria which are however summarized in the following 3 points:

• Create interesting sites,
• Complies with Google technical standards,
• Get advice from other sites.

The more your blog meets these criteria, the higher it will rank in search engine results. First, your blog must comply with the latest SEO technical standards to hope to rank well on Google.

Respect the standards that Google imposes on your blog

These standards, set by the search engine itself, evolve regularly. Above all, your blog must be secure HTTPS protocol (Hypertext Transfer Protocol Secure) and not via HTTP. So, the loading time should be relatively fast. And of course, your web page must also be mobile and tablet friendly and compatible with all browsers. In order for Google to position it optimally, your blog must also and above all use the the latest version of HTML. And finally, you will also need to optimize the URL addresses of your website pages.

If your blog does not meet these criteria required by the search engine, it will be heavily penalized in terms of natural referencing. Please note that these are criteria that take precedence over the others.

Seniority helps your blog to be referenced better

To be better referenced on Google, seniority could potentially play a role. In theory, the longer a site is online, the more likely it is to rank better in results.. Specifically, what matters is the age of your blog’s domain name, which is all the more reason to create your blog without delay. But don’t let that scare you, because this factor is extremely minor and some SEOs even think that it has no importance and that it is a myth.

Therefore, even if your blog is only a few months old, you can outperform your competition. But for this you will obviously have to beat them on the other criteria.

Use backlinks that redirect to your blog

Rule not to be overlooked in your search for visibility on Google: the use of backlinks (or incoming links). To optimize your chances, other websites, blogs or articles should contain links that redirect to your blog. These links are called backlinks. There will be more backlinks from quality sites (i.e. sites appreciated by Google and Internet users), the more reliable your blog will be in the eyes of the search engine, and the better it will be referenced.

Google reasons like this: “if other sites mention yours, it must necessarily be interesting”. In other words, another site placing a “dofollow” link to your site is a bit like voting for you. The more there are, the more Google elevates your blog in the search results of Internet users.

How to make your blog more interesting for Internet users?

One of the most important criteria to be first on Google is to have a clear and interesting blog to captivate Google and Internet users. This is “THE” rule that really makes the difference between two sites. So how do you have a website like that?

Choose your keywords smartly

A keyword is a word or set of a few words that your blog and articles are trying to rank for. The more precise and tailored these keywords are, the easier it will be for your target audience to find your site.

For SEO optimization of your blog, you will need to avoid:

• Use keywords that do not respond to the searches of potential visitors to your blog,
• Use specific keywords, if possible not very competitive and which convert.

In other words, you have to choose the keywords that are actually searched for by your visitors and on which you have the possibility of being first or at least being on the first page.

And don’t fall into the trap of seeking traffic at all costs to the detriment of its quality.

It’s better to have lots of small, qualified keywords that convertsuch as: “cheap asus i7 laptop“, rather than an ultra-generic, non-converting keyword like “computer”.

With these few tips, you should be able to put together a comprehensive list of optimal keywords to boost your blog. But how can you make your site even more efficient and even more visible?

Optimize your blog and your articles

To improve your positioning on search engines, it is not enough to choose the right keywords. In fact, you will have to do it too create an article for each keyword or group of keywords you want to target. Keep in mind that to be well referenced on many keywords, you will have to create a lot of blog content. Posting a blog once a week, a month, or at least every two months, is obviously the best way to gain visibility on specific topics and establish yourself as a true expert in your field. In order for Google to understand that an article on your blog is dedicated to a keyword, this article must also follow specific rules.

When you create your blog posts, each of them must:

• Have a title, with the keyword to highlight (this title must be at the top of the page);
• Be divided into two or more paragraphs;
• Include your keywords, to which you will also add synonyms and the lexical field associated with them.

Last but not least, every article you publish on your blog must be unique. In case of plagiarism or “duplicate content”, Google heavily penalizes your SEO.

How to get ahead of a competitor with the same keyword?

To outperform your competition, you’ll need to create more enriched blog posts than your better-positioned competitors. If you’re lacking inspiration, we have a little advice for you. You just have to do it read the first results offered by Google on the keywords you have targeted; to take the ideas that interest you and enrich them even more. This technique is simple, but has the advantage of being effective.

Also keep in mind that search engines evaluate the time your visitors spend on your blog. Google will then evaluate the relevance of your article based on this time.

To keep your visitors on your articles for as long as possible, you will need to:

• Structure your pages and offer nice graphics (avoid 99-line blocks of text and add images if possible);
• Insert links that redirect to other articles on your blog that may be of interest to Internet users;
• Use specific techniques like copywriting to keep your readers engaged.

In summary

To be first on Google, you will have to meet its standards, current or future. These standards are constantly updated. It is therefore essential to stay informed about the latest changes. Additionally, getting some backlinks is also crucial. These links, from other quality websites, can greatly improve your site’s SEO. But to successfully attract and keep the attention of Google users, you need to create interesting and relevant blog posts. These articles need to be carefully written around the keywords you have chosen to best optimize their visibility on Google.

So, it’s time to roll up your sleeves and discover an amazing tip in this article on how to quickly reference a blog post.