What is a link campaign?
A networking campaignit is the act of taking actions with the specific purpose of obtaining backlinks pointing to a website.
Then, we will launch a netlinking campaign (link building campaign) deposit increase the number of links a website receives.
This, in order to improve the performance of this website in search engines like Google, their positioning algorithms use this criterion (PageRank).
Google’s take on backlink acquisition
Google does not recommend acquiring links for the purpose of manipulating its algorithm. According to Google, we should therefore produce high-quality content and let the natural links arrive on their own.
The search engine claims to know how to spot unnatural links and ignore them.
However, for those who want to accelerate and obtain results in search engines, obtaining backlinks actually allows you to improve your position.
And if your competitors buy links, how can you compete with them without getting them yourself? On competitive keywords, it is not possible to rank in the top 3 without taking action to acquire links.
Some tips for a successful netlinking campaign
For a successful netlinking campaign, this will be necessary acquire quality linksin your theme.
It therefore makes no sense to get thousands of low-quality links, which will be seen as spam by the search engine.
In netlinking today, it’s better favor quality over quantity.
Target quality sites in your theme, which have indexed pages and which are at least indexed some qualified traffic.
Some netlinking platforms like SEMJuice (you can read a review of SEMJuice here) offer to delegate ad targeting for free, which can be especially interesting if you don’t have the knowledge to buy the right links.
How to get quality links to succeed in your netlinking campaign?

To get quality links pointing to your site there are several solutions. In particular it is possible to use theacquire backlinks ON networking platformsor go fishing at the link (priming connection) producing quality content.
Buying links on netlinking platforms
Netlinking platforms like SEMJuice and NextLevel have emerged to connect link buyers and sellers.
In fact, many companies want to buy links to improve their positioning on Google.
And thousands of sites can sell backlinks, which is a monetization that can be interesting.
Netlinking platforms therefore allow advertisers and publishers to communicate.
To buy links it is therefore possible to use netlinking platforms such as SEMJuice, NextLevel, Ereferer, Rocketlinks, Souvenir, etc. There are a number of them in France.
Another possibility is to use thelink exchangeboth by contacting the site editors directly and through specialized platforms such as Dealerdetemps.
You can also get free links on specialized forums. And if you want to save time, you can use a platform dedicated to forum links like ninjalinking.fr
White hat methods
If you don’t want to buy links, either to comply with Google’s guidelines or due to lack of budget, you can resort to so-called “white hat” methods.
First, to comply with Google guidelines, you should not try to acquire backlinks to improve your rankings. You should simply produce high-quality content…
Anyway, if you want get quality links without buying themyou can go fishing in connection.
This consists of create quality content such as blog articles, infographics, studies and share them on social networks in the hope of getting links in return.
You can also send emails to advertise your content.
Another solution is that look for broken links (error 404 or 500) on the websites of your theme and suggest that they replace the outdated links with a link to one of your contents that covers the same topic and, if possible, of better quality.
Tools like Screaming Frog can help you spot these bad links on quality websites relevant to your topic.
It is therefore possible to be successful in your netlinking campaign without resorting to purchasing backlinks. However, you will have to put in more effort and time to get quality links.
There you have it, now you know more about the different methods to acquire quality backlinks to succeed in your netlinking campaign.
Latest posts
Traditional vs digital advertising in 2026: which one to choose?
Duplicate Content: A Problem for Your Natural Referencing?
SEO Forums: The Complete List [2026]
How to build a successful linking strategy?
5 tips for successful marketing based on storytelling
Instagram profile photo: the practical guide [+Outils]
Twitter: 7 strategies to stand out
How to increase your awareness using digital?
Why premium domains improve your customer acquisition cost (CAC)
