Successfully create a Facebook page for businesses

Step 1: Register your brand/company

For information, creating a professional Facebook page is free. Go to facebook.com/pages/creation/ then enter the required information: page name, category and description.

For the “description” field, briefly describe your services, taking care to specify your particularities and possibly add social proof.

➡️ E.g. for a restaurant: “sale of homemade pizzas on site or to take away – Over 10,000 satisfied customers”.

Step 2: Add visuals

Facebook allows you to add a profile photo and cover photo

How to create a perfect LinkedIn profile, your profile photo must be successful. For a company, add your logo as your profile picture preferably in 170px by 170px format.

Regarding the cover photo, some rules apply to the form:

• Respect your brand’s graphic charter (colors and typography)
• Provide an HD image in 1640px by 856px format
• Don’t add important content to the left, as your profile photo overlaps your cover photo slightly

Basically, you have the choice to do so highlight your products or services through a slogan, customer review, achievement, etc.

Don’t hesitate to change your cover photo regularly to bring your business page to life.

Step 3: Set up your new page

Your professional page is now created, but the work is not finished. Before sharing it with your audience, you now need to enter various information.

Facebook provides you with a practical step-by-step guide:

Start by adding practical information about your company to the file “Information” section:

• Link to your website
• Commercial address
• Your contact details
• Association with your WhatsApp account
• Your menu (for restaurants)

Another important point: the action button. The latter it actually matches the goal of your Facebook page.

Many actions are proposed:

• Commander
• Make an appointment
• To call
• Send a message on Messenger
• Buy on the site
• Etc.

Also consider creating a username that makes it easier for people to search for your business. It is recommended to use the same name as the page. Example: @mariopizza

Step 4: Promote your business page

Is your Facebook business page finished? Now you need to present it to your future users. Mark Zuckerberg’s platform offers it to youinvite your friends to like your page. Consider choosing people who might interact with your page.

➡️ Engagement is the most important thing to be visible on the social network.

You can too join groups where your potential customers are.

Facebook also offers “Promote” your page in a paid way. In fact, it involves creating an advertisement that will be broadcast on the various Meta networks: Facebook, Instagram, Messenger and WhatsApp.

If you want to advertise, plan a small budget of €5 – €10 per day for a few days.
Promoting your business page on Facebook doesn’t stop there. You can integrate a link to your page or a “Follow us” mention on your other means of communication online and offline: website, Twitter, business cards, menus, etc.

Step 5: Publish quality content regularly

➡️ To ensure good visibility for your professional Facebook page among your targets, it is essential to regularly publish quality content.

There are many types of posts:

• Creating an event
• Promotion of a product or service
• Promotion
• Presentation of your business that you can easily create with SmartSHOW 3D
• Sharing the life of your company
• Organization of a competition
• Survey
• Seasonal post
• Offer free content
• Publication of a personal opinion
• Etc.

Remember the following rule: your content must be useful and/or entertaining. This is the key to getting a good engagement rate on the social network.
As for the form, you can edit a publication simply with a tool like Adobe Express. There are many posting templates available that will save you a lot of time.

To conclude

Congratulations, you now have an optimized Facebook business page. However, the work doesn’t stop there. Remember to publish content regularly and above all to interact with your users. Facebook is a great way to better understand your customers’ expectations. The social network for businesses has nothing to envy of Instagram’s statistics. Also, don’t forget to combine your Facebook and Instagram accounts to get more exposure.