The best copywriting tools to supercharge your content in 2024

What is copywriting?

Copywriting is the art of turning words into actions. It converts simple readers into engaged customers.

Unlike classic SEO writing, copywriting focuses on conversion. We will incite action in a powerful way.

It can be used for blog articles, but also for advertising, emails or social networks.

Why use copywriting tools?

Perhaps you already know (or will discover), copywriting is a discipline that requires a lot of time. It’s time to synthesize information and make it impactful.

Or even change the layout of blocks, add images, videos, etc.

Copywriting tools save time, but they also automate very repetitive tasks. This allows more time for creativity!

Among these tools we find software capable of optimizing the SEO of a text. But also analyze the competition to get inspiration and do better.

Digital notepads: a copywriting resource

Before diving into writing an article or post, it is essential to do some brainstorming.

You need to organize your ideas before writing them down, which is why using a digital notepad can be very interesting.

Digital notebooks are your new best friend for organizing your ideas intuitively.

There are some that use a special screen that doesn’t hurt your eyes, and others that are similar to a classic tablet (like the iPad Air for example).

We recommend RocketBook Core to get started. This is a classic notebook. It works with an application downloaded from the Play Store or App Store. All you have to do is write down your notes and scan the little QR code in the corner of the screen to scan the text into the app.

If you’re a little more advanced in digital technology, you can purchase the BOOX Note Air 3. It’s a notepad tablet that lets you write directly on an e-ink screen using the provided stylus.

The work surface does not hurt the eyes, because it does not use pixels, but computer ink, therefore without blue light.

The 3 best copywriting tools in 2024

Now that you have the equipment, the serious stuff begins. We have reduced this ranking into a simplified TOP 3 of the best Copywriting tools this year (updated).

1. Jasper’s AI

Here is the best known copywriting tool. This is Jasper’s AI. In the era of artificial intelligence, Jasper was one of the first tools to use artificial intelligence in a professional and qualitative way.

The great quality of this copywriting tool is the fact that it can produce blog articles, but also product descriptions for a Shopify site or even an eye-catching post on LinkedIn.

Beginners and complete beginners will not get lost with this software. The interface is designed to be intuitive.

On the other hand, the real obstacle is the price. It depends on the offer you have chosen, but the cheapest version will cost around forty euros.

2. Copy the AI

Copy Ai is a particularly useful and easy to use tool. You just have to tell the software what you want (introduction, action, product sheet, reformulation, etc.) and the AI ​​will write the text.

Then you just have to take what interests you and throw away the rest, then start again. It’s a bit like a puzzle that is put together by selecting the most interesting pieces of text.

You can rewrite later if you feel like it, but most of the time there’s no need.

It’s a super handy tool for creating long texts without any hassle.

3. Sonic writes

Writesonic est the ideal tool in terms of value for money. The subscription is the cheapest in this ranking.

This copywriting software allows you to write SEO articles, Instagram posts, emails, etc.

You have many editable parameters to choose how the AI ​​will write the text. If you’re not happy with it, simply click a button and change it manually.

The interface is also simple and intuitive. It is similar to Jasper, but much cheaper. It works with GPT 4 and also with Claude.

How to integrate copywriting tools into your strategy?

Copywriting tools can transform your strategy, but you still need to know how to use them intelligently.

Initially, tools are a way to speed up the process, but they don’t do all the work for you. If so, the post won’t work.

Before diving into these tools, plan and structure your ideas. What are the key questions? What is the intention behind your post? Without this step, everything will fail.

If you want to know more, here’s everything you need to know about the job of a copywriter.